Leadership and Development at Protviti

I created Protiviti's Leadership and Development organic social campaign to showcase consultants at every level engaging in professional growth. The campaign was a major success, driving engagement across all key social media channels.

This content strategy served multiple purposes: it gave attendees shareable content to promote themselves on LinkedIn, showed potential clients that our consultants continuously evolve and stay current with industry trends, and supported recruitment efforts by demonstrating Protiviti's investment in its people. Together, these goals helped bring a more human feel to a corporate brand.

Year over year, this campaign has consistently produced some of the company's highest-performing content across multiple platforms. I led this campaign from start to finish—managing a twenty-person team, developing the content strategy, capturing photos and videos, and writing copy for every post.