As Content Strategy Lead for The Intern Experience—Protiviti's award-winning internship program and top recruiting tool—I drove social media marketing across 40 offices nationwide. In 2026 alone, I produced 187 pieces of content across four channels, spotlighting the unique culture of each office for prospective interns on both social media and our internal employee website.
My role spanned the full content lifecycle: strategy, project management, video production, and driving qualified traffic to our careers site. The results spoke for themselves—our LinkedIn content averaged a 21.7% clickthrough rate in 2026, far surpassing industry benchmarks.
