i On Hunger

Protiviti's i on Hunger program turned corporate social responsibility into powerful employee branding, uniting employees, clients, nonprofit partners, and local offices around one mission: fighting food insecurity.

I made this global initiative personal. Employee stories, local office activations, volunteer events, and milestone moments brought the mission to life, while measurable impact data gave it credibility. Tying in other parts of the Protiviti brand, like its Birdies for Meals golf partnership, created timely, visual, shareable content.

By turning real employee experiences into brand storytelling, I showed audiences why the initiative mattered, not just what it achieved. That authenticity built trust and made the content something people genuinely wanted to engage with.

This work drew on content strategy, employee advocacy, community management, event coverage, and cross-office coordination, proof that authentic storytelling is one of social media's most valuable tools.