At CoinFlip, I built a content strategy that made crypto accessible to newcomers, growing our social channels' engagement significantly within just a few months.
Crypto is notoriously hard to understand, especially for beginners. To solve this, I built a full content pipeline from the ground up: shooting and editing photos, videos, and graphics, then pairing them with clear, digestible copy that broke down complex concepts into something anyone could grasp.
Beyond production, I planned content concepts and drove the posting strategy, ensuring every piece aligned with both audience needs and business goals.
